How to Write a Motion Graphics Design Or Animation Treatment

Firstly you will write on any treatment is the name of the project, it’s the same highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all areas of the project including the people involved, key term, reference material, technical FESTIVAL GRAPHIC DESIGN aspects or limitations, audio preferences and project working titles. These notes can assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key term that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, conclusion or approach to therapy is a vital and to the point 2 or 3 line passage, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this passage will ‘grab’ the reader immediately and tune their interest, wanting to read other document.

The Writing Style

The use of illustrative language is an important area of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being illustrative and to the point. A large use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and material of the software. The Director may make use of quite illustrative words in a brief like, dark or chill, ensure to re-use these words in your treatment and exercise . of your personal to help promote embellish. For example; dark foreboding blackness, or chill, vertebrae jarring finale.

Attempt not to repeat the same word too many times, and think of alternative ways to describe the same or similar area of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or dojo logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will help ensure your thinking stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to alter your treatment or take grammatical construction for re also purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The concept

This is the main body of text where you can material out the idea in more detail. It is important to ensure that this passage is easy to read and to the point. Utilize this area of the treatment as a method of quickly describing other information that you eloquently carressed on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.


Consider including images to assist your concept.

You will probably be making a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can help the reader to know what you assert. Positioning the images is also important, breaking up the grammatical construction can lose the readers flow, so try adding an image or series of images under a passage.

Using a large image under the Introduction can act as a real eye grabber for other document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another possiblity to showcase your work and give the client every confidence in your capacity deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, representation or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped parts to make it simple for the client to explore your references while not having to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of therapy should be very truthful, very brief and also clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand just what it will take to own finished result. You can be able to change your thinking with kit later, but at least when it reaches this early stage you have acknowledged the idea with a way of technically creating your masterpiece. This passage will also illustrate your capacity handle both areas of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software applications have you been using and are there any specific plug-ins or presets that are relevant. Also consider the amount of portrayal time and hardware which is to be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound files really can bring animation and video your and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly kind of videos and describe the tone and atmosphere that the music will suggest with your visuals.

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